In a complex world, we are drawn to solutions that don’t add complexity. We want technology to improve our lives without requiring steep learning curves edmedicom.com. At Benchmark, we use a variety of techniques to help businesses develop solutions that are easy to learn and easy to use.
Usability Testing
We evaluate solutions against industry best-practices and accepted standards, to highlight strengths and weaknesses from a usability point of view. These evaluations can take a variety of forms, from the informal heuristic to a formal usability inspection or cognitive walkthrough.
User-Centered Design
We analyze requirements and apply what we know about human cognitive and perceptual norms. We develop design tools and guidelines based on what we learn about a product’s real-world customers, and generally play the role of end-user advocate throughout the design process.
User Experience Research
We survey, observe, or interview, in a user’s own environment or in lab facilities, using a wide variety of techniques. The goal is to discover and describe characteristics of a target audience so that solution-developers gain a deep understanding of their users.