In a complex world, we are drawn to solutions that don’t add complexity. We want technology to improve our lives without requiring steep learning curves. At Benchmark, we use a variety of techniques to help businesses develop solutions that are easy to learn and easy to use.
We evaluate solutions against industry best-practices and accepted standards, to highlight strengths and weaknesses from a usability point of view. These evaluations can take a variety of forms, from the informal heuristic to a formal usability inspection or cognitive walkthrough.
We analyze requirements and apply what we know about human cognitive and perceptual norms. We develop design tools and guidelines based on what we learn about a product’s real-world customers, and generally play the role of end-user advocate throughout the design process.
User Experience Research
We survey, observe, or interview, in a user’s own environment or in lab facilities, using a wide variety of techniques. The goal is to discover and describe characteristics of a target audience so that solution-developers gain a deep understanding of their users.